EA Studios has utilized AI tools, like machine learning, to expand the artists’ creative boundaries and options in its published games. The company is now taking a major step towards dependence on AI by announcing its strong partnership with Stability AI.
The new collaboration influenced EA to invest resources into Physically Based Rendering (PBR) materials, making 2D texture generation with light and color more consistent from any environment and perspective. Many EA executives, like the VP of EA Creative Innovation, Kallol Mitra, see many good opportunities to enhance both creativity and workflow pace to create the most immersive, realistic Madden experience, especially on the football field.
“Creativity has always been at the heart of everything our teams do; Together with Stability AI, we’re amplifying that creativity. Giving artists, designers, and developers the power to dream bigger and build more.”
