League of Legends: Wild Rift deletes AI promo after backlash

So, Riot Games went and posted an AI generated video to Chinese social media platform Weibo promoting League of Legends: Wild Rift. Naturally, it was deleted following backlash.

Spotted by AroushTheKween on Twitter (via PC Gamer), Wild Rift China’s social media released a video clearly made by AI complete with all the expected problems like inconsistent designs, melting text, and even a misspelling.

Odds are, Riot will shift the blame to its third-party vendor, 异类-Outliers, which has a history of making AI messes like this, so it’s really on the fault of both parties; Outliers for producing the product and Riot for commissioning it in the first place without considering if it could “produce” anything better.

It’s also worth mentioning that this League of Legends: Wild Rift promo looks eerily close to Sony’s KPop Demon Hunters, which has taken the world by storm, so it wouldn’t be surprising if this was made to give that same vibe to hopefully make people turn their heads.

Gabriel Stanford-Reisinger Editor-in-Chief

Gabe has been a gamer since he was young, playing games like Pajama Sam, Freddi Fish, Guitar Hero, and whatever looked cool on GameFly. Ever since 2018, he's been infatuated with the inner workings of the gaming and entertainment industries, covering a wide range of topics from video games to TV and film. Starting as a contributor for PSX Extreme, he's worked his way up to its Managing Editor. Using what's he learned over the years, he founded Smash Jump to remind everyone to smash jump.