After around three years of being branded as Max, Warner Bros. Discovery is returning to its roots and rebranding it again… this time back to HBO Max.
Alongside the rebrand, it was revealed the streamer saw immense success in the past few years — around $3 billion profitability in just two years and a whopping 22 million subscribers worldwide with the wider goal of 150 million subscribers by the end of next year.
WBD believes bringing back the HBO Max branding will “amplify the uniqueness” its subscribers expect, as there’s more demand for better content rather than more content and that HBO represents “the highest quality in media.” Company CEO David Zaslav how it aims to improve its content by reintroducing the HBO branding, which is separated back in 2022 to distance the streaming service from the adult-oriented shows like Game of Thrones.
“The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
Frankly, it’s about time it made the change back, the actual rebrand itself made little to no sense, and made it weird when people went to say they were going to watch the service.
