Dick’s Sporting Goods establishes production company, documentary on the way

Sporting goods retailer Dick’s Sporting Goods has established its own film production company, Cookie Jar & A Dream Studios, with its first project already in the works, that being an ESPN documentary.

Variety reports the project will be a 90-minute documentary, dubbed Big Dreams: The Little League World Series 2024, centered on a tournament in rural Pennsylvania and it will be working alongside Imagine Documentaries and MLB Studios. It will also make another doc centered around now-marathon runner Rachel Foster who recovered after a near death experience.

It’s important to point out this isn’t the first time Dick’s Sporting Goods has backed multimedia projects, even winning Emmy’s, having been in the scene since 2014 with the We Could Be King doc, which focused on two schools merging due to budget cuts. Cookie Jar & A Dream Studios is all about “telling great stories” that could entice fans of the sporting goods brand.

“It’s really about telling great stories, creating more fans of sport and hopefully fans of Dick’s Sporting Goods as a brand.”

Big Dreams will debut on ESPN on August 12.

Gabriel Stanford-Reisinger Editor-in-Chief

Gabe has been a gamer since he was young, playing games like Pajama Sam, Freddi Fish, Guitar Hero, and whatever looked cool on GameFly. Ever since 2018, he's been infatuated with the inner workings of the gaming and entertainment industries, covering a wide range of topics from video games to TV and film. Starting as a contributor for PSX Extreme, he's worked his way up to its Managing Editor. Using what's he learned over the years, he founded Smash Jump to remind everyone to smash jump.