Xbox has been pushing its exclusive franchises to other platforms to share the Xbox gaming experience. Executives like Matt Booty are prioritizing the “This is an Xbox” strategy, planning titles like Halo: Campaign Evolved beyond the Xbox gaming space.
The New York Times invited Booty in for an interview to discuss the new direction for Xbox. He mentioned the need to connect players from any desired platform. Crossplay provides the most effective way for anyone to experience Xbox games with others through different gaming devices, including PlayStation. This feature is more present in Microsoft-published titles like Grounded, Gears of War, Minecraft Dungeons, and even Halo: Campaign Evolved. It’s even possible to utilize cross-progression to switch the games between eligible devices for convenient, consistent playtimes.
“We are all seeking to meet people where they are.”
Booty also talks about the new competitor that Xbox is currently facing in the market. This multiplatform shift has enabled Xbox to challenge other social media outlets with digital services that span multiple devices. While this new direction minimizes the importance of Xbox hardware, it emphasizes the Xbox software and its offerings for a broader audience.
“Our biggest competition isn’t another console; We are competing more and more with everything from TikTok to movies.”
