Starbreeze acquires Payday 3 publishing rights from Plaion

Developer Starbreeze Studios has reached a deal with publisher Plaion to acquire publishing rights for Payday 3, supposedly allowing the studio to expedite content development. The game has not had the greatest reception and has largely been played by hundreds rather than the constant thousands like its precursor, Payday 2.

Announced on its website, Starbreeze notes that this “lays the groundwork for a long-term partnership between Starbreeze and Plaion on future Payday franchise projects.”

“This agreement enables Starbreeze to fully acquire the publishing rights to Payday 3 from Plaion, significantly accelerate our content development roadmap, and pursue broader strategic opportunities for the Payday franchise as a whole. We appreciate Plaion’s support, which underscores their confidence in Starbreeze’ future and strengthens our strategic alignment with major global industry players.”

The biggest hurdle that Payday will face is simply the stigma it has, the game has been drug through the mud and the two studios have unfortunately drug its feet to do anything about that. Here’s hoping Starbreeze can turn things around and make people see this as another instance of a game going from bad to good.

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Gabe has been a gamer since he was young, playing games like Pajama Sam, Freddi Fish, Guitar Hero, and whatever looked cool on GameFly. Ever since 2018, he's been infatuated with the inner workings of the gaming and entertainment industries, covering a wide range of topics from video games to TV and film. Starting as a contributor for PSX Extreme, he's worked his way up to its Managing Editor. Using what's he learned over the years, he founded Smash Jump to remind everyone to smash jump.