Assassin’s Creed has been steadily growing since the franchise shifted to a more modern format. Ever since Assassin’s Creed Valhalla’s stellar performance, the momentum hasn’t slowed down for its most recent releases. Ubisoft even confirmed the series has been “overperforming” within their current estimates.
The financial report has revealed the franchise’s strong performance in 2025 Quarter 2, near the release date of Assassin’s Creed Shadows. The base game was received positively, with its performance improving through its current roadmap of new content like New Game+, new abilities, extra challenges, and more exclusive rewards. The major Claws of Awaji expansion also benefited the game by raising player engagement for a new, immersive experience, generating 211 million session days. Its current sales will only continue to grow along multiple platforms, including the newly optimized Nintendo Switch 2 version.
The Assassin’s Creed franchise isn’t succeeding from Assassin’s Creed Shadows alone, but also Assassin’s Creed Mirage as the latest traditional Assassin’s Creed. The developers didn’t just release more content like the new free Valley of Memory expansion, but also provided a more traditional experience for veteran Assassin’s Creed fans with new, implemented settings like back eject and manual free jump. The new content helped the former Assassin’s Creed Valhalla DLC reach over ten million players, and the developers showed gratitude to its community. The strong performances for the latest Assassin’s Creed titles will only benefit the series’ evolution and support in the future.
